{"product_id":"melanie-perkins-the-decisions-behind-canva","title":"Melanie Perkins — The decisions behind Canva","description":"\u003cp\u003e\u003cstrong\u003eFrom school yearbooks to a global design platform. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs a student, Melanie Perkins saw that design was needlessly complicated for many people. Together with Cliff Obrecht she started an online design tool for school yearbooks. What began as a relatively small company later grew into Canva: an international platform that millions of people use to create designs.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Melanie Perkins found her first customers, tried to convince investors, built a technical team with her co-founders and developed Canva from a specialised product into a global design platform.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the rejections, financial risks, difficult choices about funding and ownership, the role of Cliff Obrecht and Cameron Adams and the challenges of a growing technology company.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to research real customer demand, plan cash flows, make agreements with co-founders, assess a freemium business model and critically analyse financial growth figures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e39 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Canva developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix digitally fillable worksheets with 24 answer fields in total.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial calculations, decision questions and a historical timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e33 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand how a small idea can grow into an international technology company. Also of interest if you want to learn more about startups, software development, customer research, investors, business models and entrepreneurship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Canva grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 39 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Melanie Perkins or Canva.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333525008729,"sku":"FF-044-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-044-en-melanie-perkins-the-decisions-behind-canva.jpg?v=1794073503","url":"https:\/\/forefact.eu\/products\/melanie-perkins-the-decisions-behind-canva","provider":"FOREFACT International","version":"1.0","type":"link"}