{"product_id":"pieter-van-der-does-the-decisions-behind-adyen","title":"Pieter van der Does — The decisions behind Adyen","description":"\u003cp\u003e\u003cstrong\u003eSelling a first payments company, starting again and growing into a listed payments platform for global brands. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePieter van der Does started Adyen at the end of 2006 with, among others, Arnout Schuijff, after they had sold their earlier payments company Bibit to a large bank. In this independent FOREFACT publication you discover why Adyen built everything itself, served smaller online businesses first before bringing in big brands, obtained its own banking licences and listed on Euronext Amsterdam in 2018.\u003c\/p\u003e\n\u003cp\u003eThe setbacks are covered too: the hiring spree and the share price fall of more than 38 per cent in 2023, the lowered growth outlook in 2025 and the question of why a company that for years prided itself on building everything in-house still made two acquisitions in 2026 and dropped its margin target.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you make decisions yourself. Six Decision Labs help you assess a takeover bid, weigh building against buying, measure customer concentration, run the numbers on a licence, hire staff in tranches and take a critical look at an acquisition. Each Lab contains theory, a fictional calculation case, a decision rule and a setback.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e42 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Adyen developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and fictional worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwelve digitally fillable worksheet pages with 24 fields in total and answer checks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA historical timeline and a box on what’s different in the Netherlands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e37 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor entrepreneurs, people starting out and curious readers who want to understand the choices, risks and trade-offs behind a large Dutch technology company.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Adyen grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 42 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Pieter van der Does, Arnout Schuijff, Ingo Uytdehaage, Adyen or any affiliated companies.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333526647129,"sku":"FF-061-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-061-en-pieter-van-der-does-the-decisions-behind-adyen.jpg?v=1794073503","url":"https:\/\/forefact.eu\/products\/pieter-van-der-does-the-decisions-behind-adyen","provider":"FOREFACT International","version":"1.0","type":"link"}