{"product_id":"sara-blakely-the-decisions-behind-spanx","title":"Sara Blakely — The decisions behind Spanx","description":"\u003cp\u003e\u003cstrong\u003eFrom $5,000 in savings to a world-famous brand. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSara Blakely started with no experience in the fashion industry, no large investment budget and an idea that manufacturers initially showed little interest in. Even so, Spanx grew into a company that was later valued at $1.2 billion.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Sara Blakely developed her idea, won over manufacturers, landed her first big customers and dealt with the challenges of a growing business.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the rejections, financial risks, difficult choices and the role of other people involved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to research an idea, assess financial risks, reach customers and take a critical look at business growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e43 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Spanx developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigitally fillable worksheets so you can get to work yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial examples, decision questions and a historical timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e23 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand the choices, risks and circumstances behind a successful company.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how a business grew. You examine which lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 43 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Sara Blakely or Spanx.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333566984537,"sku":"FF-071-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-071-en-sara-blakely-the-decisions-behind-spanx.jpg?v=1794073505","url":"https:\/\/forefact.eu\/products\/sara-blakely-the-decisions-behind-spanx","provider":"FOREFACT International","version":"1.0","type":"link"}