{"product_id":"yvon-chouinard-the-decisions-behind-patagonia","title":"Yvon Chouinard — The decisions behind Patagonia","description":"\u003cp\u003e\u003cstrong\u003eFrom home-made climbing gear to a global outdoor company. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYvon Chouinard started out as a passionate climber who wanted to make better gear. In a small forge he developed his own climbing products. What began with handmade metal tools eventually grew into Patagonia: an international outdoor company known for its products, its environmentally conscious choices and its unusual ownership structure.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Yvon Chouinard developed his first products, worked with other designers, moved into outdoor clothing and built a company in which product quality and environmental protection became ever more important.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the harmful effects of earlier climbing products, financial problems, difficult choices about materials and suppliers, working conditions and the unusual transfer of ownership in 2022.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to examine product quality, replace a product in a financially responsible way, protect cash flows, compare suppliers, assess repair programmes and critically analyse business ownership structures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e46 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Patagonia developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix sets of digitally fillable worksheets with 24 answer fields in total.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial calculations, historical decision points and a timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e34 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand how a small product company can grow into an international brand. Also of interest if you want to learn more about product development, sustainability, responsible business, financing, suppliers and business growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Patagonia grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 46 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Yvon Chouinard, Patagonia or any affiliated companies.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333567967577,"sku":"FF-115-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-115-en-yvon-chouinard-the-decisions-behind-patagonia.jpg?v=1794073503","url":"https:\/\/forefact.eu\/products\/yvon-chouinard-the-decisions-behind-patagonia","provider":"FOREFACT International","version":"1.0","type":"link"}