Sara Blakely — The decisions behind Spanx

From $5,000 in savings to a world-famous brand. Which decisions made the difference?

Sara Blakely started with no experience in the fashion industry, no large investment budget and an idea that manufacturers initially showed little interest in. Even so, Spanx grew into a company that was later valued at $1.2 billion.

But behind that success lies a far more complicated story.

In this independent FOREFACT publication you discover how Sara Blakely developed her idea, won over manufacturers, landed her first big customers and dealt with the challenges of a growing business.

It doesn’t only cover the successes. It also examines the rejections, financial risks, difficult choices and the role of other people involved.

From story to practice

This is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to research an idea, assess financial risks, reach customers and take a critical look at business growth.

What do you get?

• 43 pages with the full founder story.

• Eight chronological chapters on how Spanx developed.

• Six Decision Labs with business theory and worked examples.

• Digitally fillable worksheets so you can get to work yourself.

• Financial examples, decision questions and a historical timeline.

• 23 source references for further reading and verification.

Who is this guide for?

For curious readers, future entrepreneurs and anyone who wants to understand the choices, risks and circumstances behind a successful company.

You don’t just read how a business grew. You examine which lessons you can apply yourself.

Digital product · 43 pages · PDF · Available immediately after purchase

This publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Sara Blakely or Spanx.